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Advertising with ATA
Advertising with ATA includes options for putting your message into our award-winning journal, Topical Time, and on our widely-referenced website. ATA's Topical Time is the leading publication focused on topical collecting, and it is sent to members all over the world. The highlights of ATA advertising include:
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Topical Time Ad Formats
| Ad Size | Physical Dimensions (w x h) |
One year (6 Ads) |
One year (6 Ads) |
One-Time Ad (paid in advance) |
|---|---|---|---|---|
| Full Page | 5" x 8" | $ 1,272.00 | $ 1,488.00 | $ 278.00 |
| Half Page | 5" x 4" | $ 672.00 | $ 780.00 | $ 154.00 |
| Quarter Page (horizontal) | 5" x 2" | $ 372.00 | $ 432.00 | $ 80.00 |
| Quarter Page (vertical) | 2" x 4" | $ 372.00 | $ 432.00 | $ 80.00 |
| Eighth Page (horizontal) | 5" x 1" | $ 222.00 | $ 282.00 | $ 55.00 |
| Eighth Page (vertical) | 2.25" x 2" | $ 222.00 | $ 282.00 | $ 55.00 |
| Sixteenth Page | 2.25" x 1" | $ 180.00 | $198.00 | $ 37.00 |
| Classified Ads | 30¢ /word, 20-word minimum. Pay in advance for one year and get seven ads for the price of six (no changes to text). | |||
Topical Time Deadlines
| Issue Date | Deadline | Payment Due |
| January - February | December 1 | January 1 |
| March - April | February 1 | March 1 |
| May - June | April 1 | May 1 |
| July - August | June 1 | July 1 |
| September - October | August 1 | September 1 |
| November - December | November 1 | December 1 |
Advertising Terms & Conditions
Membership: All advertisers must be ATA members in good standing.
Contract: For “Six Times” ads, the advertiser agrees to place at least one ad in each of 6 consecutive issues. Change of copy is allowed in every issue. A prepaid contract will not be affected by an increase in advertising rates during the prepaid period. If a change is made to a larger ad, the amount prepaid is credited toward the larger space. Note: If new copy is not received by the copy deadline for each issue, copy from the previous issue will be published. Payment terms are available.
One-Time ads: One-time ads must be fully paid for in advance. Deadlines are for receipt of ad copy.
Cancellations/Changes: Advertisements may be changed or canceled until the ad deadline for each issue, but not after the deadline.
Positions: Add 25% to the regular rate when ordering specific placement of an ad.
Composition: Copy must be digital or typed. Topical Time is not responsible for errors arising from hand-prepared copy or from ads submitted by phone. Electronic art is the best way to ensure that the ad will be perfect. Emailed ads should be at least 300 dpi; lesser dpi will not be suitable.
Illustrations: Clear illustrations can be reproduced in any size. However, best results are obtained from exact-size illustrations. If the advertiser cannot provide 300 dpi scans, special artwork or stamps for scanning must be provided. Material provided for illustrations will be returned insured or registered if requested and funds are provided.
Confirmations: All display advertisers receive tear sheets of their ad upon request. Copies of Topical Time are available for $3 plus postage ($2.00, $3.00 Canada, $8.00 international).
References: First-time advertisers should provide two philatelic references. ATA, APS, NSDA or ASDA memberships are acceptable.
Approval: All ads are subject to approval of the ATA, which reserves the right to reject advertising or suspend advertising privileges for such periods of time as the ATA deems necessary for any reason.